Acer America and Paramount Pictures have inked a co-marketing partnership to promote Acer’s touch-optimized mobile product line and Paramount’s Star Trek Into Darkness film coming this May.
The campaign will cross-promote Star Trek Into Darkness along with several of Acer’s touch-optimized mobile products, including the Aspire S7 Ultrabook, Iconia W5 tablet, Aspire V5 notebook with touch, and a new notebook to be launched on May.
Acer and Paramount is also unveiling a co-marketing campaign targeted at the United States, Canada, Mexico, Brazil, Columbia and Peru. The campaign will incorporate broadcast and online video, digital and print advertising, outdoor media, retail merchandising, social marketing, web and promotions.