Zynga has acquired New York-based social game developer OMGPOP, makers of Draw Something, and over 35 additional social games. As a part of the Zynga family, OMGPOP will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games, says the company.
Zynga has not shared the size of the deal, but Tricia Duryee of AllThingsD, pegs the deal at $180 million, plus another $30 million in employee retention payments, citing sources.
OMGPOP began as iminlikewithyou, a social network for people to meet and play games. The company soon after launched its social gaming website, OMGPOP.com in 2009. OMGPOP is best known for Draw Something, one of the fastest growing word games of all time. Draw Somethingis available on iOS, Android and Facebook.
In the six weeks since Draw Something launched, it has been downloaded over 35 million times. In the last week alone, over a billion drawings have been created.