[Techtaffy Newsdesk]

Wizards of the Coast and Hasbro have launched a new franchise entitled Kaijudo: Rise of the Duel Masters. Kaijudo will provide multi-platform gaming, featuring an online game, trading card game (TCG), and a television series produced by Hasbro Studios and airing in the U.S. on The Hub TV network.

Kaijudo offers the story about a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It’s up to Ray to master the ancient art of Kaijudo in order to protect both worlds.

The Duel Masters TCG is a perennial Japanese market leader for boys 8-12, with millions of fans playing the Duel Masters TCG in Japan over the past 10 years. Kaijudo adapts this TCG to a new story and product line.