[Techtaffy Newsdesk]

ComScore announced that UKOM has signed an agreement confirming comScore as the new partner for online media measurement in the UK market as of 2013.

The selection of comScore followed an open tender and rigorous six-month selection process by UKOM, which is jointly owned by the AOP and IAB, and governed by a cross-industry board with representatives of the IAB, AOP, ISBA and IPA, says comScore.

Upload: 04-07-12