TechTaffy

The Parenting Group, AOL Tie Up

[Techtaffy Newsdesk]

Bonnier’s Parenting Group and AOL have formed a strategic sales alliance that will bring Parenting.com content to AOL. The partnership is intended to significantly grow Parenting.com’s audience and AOL’s reach in the parenting category, with links to Parenting.com articles featured on the AOL home page and across multiple Lifestyle channel properties. Additionally, The Parenting Group will collaborate with AOL to package integrated digital advertising programs that incorporate media assets from both brands.

Beginning in Q1 2012, Parenting.com’s child development and family lifestyle content will be integrated across AOL properties, with direct links to Parenting.com promoted across AOL.com, Huffington Post Parents and the AOL Family channel.

 

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