Trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens, according to Nielsen’s Trust In Advertising report. Word-of-mouth...

Nielsen and Twitter have inked an exclusive multi-year agreement to create the 'Nielsen Twitter TV Rating' for the US market. Under this agreement, Nielsen...

Nielsen, and NM Incite, a joint venture between Nielsen and McKinsey & Company,  has acquired SocialGuide, a provider of social TV measurement, analytics and...

Nielsen Holdings and comScore have settled their patent disputes, and as part of the settlement, both companies will enter into a cross-licensing agreement. Subject to retained...

Facebook, and apps from Google like Gmail and the Android Market are the most popular smartphone apps among Android owners 18 years and older...