Adobe has entered into a definitive agreement to acquire B2B marketing engagement platform Marketo for $4.75 billion. 

Chorus, a San Francisco and Tel-Aviv-based startup that says it uses artificial intelligence and natural language processing to helps sales teams learn what to say...

InsideSales.com, a cloud-based sales acceleration technology company, has raised $100 million in Series C financing. Polaris Partners led the round, with Kleiner Perkins Caufield & Byers. Acadia Woods,...

HP has unveiled the HP Digital Marketing Hub, a solution that enables marketers to deliver personalized experiences based on real-time analytics from across multiple customer...

Google has launched Conversion Import for AdWords, a feature that lets enterprises track offline conversions. The AdWords conversion import feature can help users measure and...