Symantec has revealed a new corporate strategy that is expected to streamline and simplify the company’s operations.
Steve Bennett (President and chief executive officer, Symantec): This is a story about more focus and better execution by Symantec to make things better and easier for our customers and partners.
Lets take a quick look at what the company is doing:
1] Symantec is focusing on ten key areas that combine existing products and services into newer solutions. The overall development process is estimated to take six to 24 months depending on the specific offering.
2] Symantec is also focusing on the following core areas: Mobile Workforce Productivity, Norton Protection, Norton Cloud, Information Security Services, Identity/Content-Aware Security Gateway, Data Center Security, Business Continuity, Integrated Backup, Cloud-Based Information Management, and Object Storage Platform.
3] Symantec will be increasing its investment in research and development and homegrown innovation. The company will also establish strategic partnerships where it can integrate what it does with others.
4] Symantec’s sales process will continue to rely heavily on the channel to manage current customers, and free up Symantec’s sales force to focus on generating new business. Symantec will also enhance the marketing organization with more strategic resources and capabilities.
5] Symantec has created a new Office of the CEO. A small team of executives (chief financial officer, president of products and services, and chief operating officer) has been established to make collective operational and functional decisions. Also reporting directly into the CEO are direct reports based on function (such as HR, Finance, Legal, etc.) and the sales geography leaders.
A group of extended staff — including the chief officers of functions such as IT, marketing, communications, and technology — will be another group reporting into the CEO.
6] More emphasis will be placed on giving front-line employees greater empowerment, input and discretion in addressing customers’ needs on a day to day basis. There will be fewer executives and middle management positions, resulting in a reduction of the workforce. This process is expected to be completed by the end of June 2013.