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Pfizer Teams With EatingWell To Launch Free Mobile App

By TechTaffy Desk

[Techtaffy Newsdesk]

Pfizer and EatingWell Media Group, publisher of EatingWell Magazine and part of Meredith Corporation has launched  Pfizer’s Lipitor For You “Recipes 2 Go” mobile application (“app”), marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S.

The Lipitor For You “Recipes 2 Go” app is available for free from the App Store on iPhone, iPod touch and iPad, and for Android phones and tablets from Google Play.

The “Recipes 2 Go” app offers consumers a variety of resources that can help to manage heart health anytime, anywhere. The app includes access to healthy recipes for appetizers, entrees, side dishes, snacks and desserts; a shopping list feature; and tips on portion sizes and exercise. The Lipitor For You “Recipes 2 Go” app extends the newly launched Lipitor For You and Smart Living website, which features over 500 additional healthy recipes from EatingWell.

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