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[Techtaffy Newsdesk]

HP is working on a Fan and Media Engagement Center (FMEC) for NASCAR. The FMEC will help NASCAR analyze fan sentiment, identify emerging issues and discover topic trends for instantly actionable insights.

NASCAR’s Integrated Marketing Communications department will operate the FMEC, which will work closely with NASCAR Digital Media. The 500-square-foot, glass-enclosed space, with multiple seated viewing areas, will be outfitted with state-of-the-art HP Digital Signage Displays including HP LD4730 47-inch Micro-Bezel Video Wall Displays and HP LD4720tm 47-inch LCD Interactive Digital Signage Displays.

Combined with its media and entertainment industry consulting services, HP  leveraged its Autonomy ExploreAutonomy Intelligent Data Operating Layer and Autonomy Media Aggregation Service applications to provide NASCAR with access to a complete analysis of all key forms of media, including print, television, radio, video, images and social media.

The FMEC also will leverage offerings from Jive to enable cross-enterprise collaboration and disseminate information from Autonomy to various NASCAR organizations including marketing, leadership and sponsors.

Steve Phelps (Senior vice president and chief marketing officer, NASCAR): The Fan and Media Engagement Center will serve as a showpiece of NASCAR’s strategic technology vision.

The FMEC is located at NASCAR Plaza in Charlotte, N.C. A full rollout of FMEC’s capabilities is expected by the start of the 2013 NASCAR season in February.

[Image courtesy: NASCAR]