TechTaffy

tech:

taffy

Microsoft Signs First NUads Advertisers

By TechTaffy Desk

[Techtaffy Newsdesk]

Microsoft has rolled out NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers. Toyota, Unilever and Samsung Mobile USA are the first brands to develop NUads campaigns that will appear on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.

Ross Honey (General manager,  Xbox LIVE Entertainment and Advertising): NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing — engagement. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time.”

The first NUads format to roll out offers polling capabilities that allow advertisers to ask a multiple-choice question during the airing of a 30-second spot. Consumers can enter the poll with a simple wave of a hand or a voice command while viewing the commercial. Consumers get a real-time tally of the answers so they can see how other Xbox LIVE subscribers are voting, and advertisers get real-time feedback from consumers to help inform future campaigns.

Upload: 06-16-12

Just in

AI

OpenAI introduces new enterprise features

OpenAI announced new features aimed at enterprise users on Tuesday, at the wake of Meta's recent LLama 3 announcement.
Around the web

Oracle is moving its world headquarters to Nashville to be closer to health-care industry — CNBC

Oracle Chairman Larry Ellison said Tuesday that the company is moving its world headquarters to Nashville, Tennessee, to be closer to a major health-care epicenter, writes Ashley Capoot.
Industry

Square expands offline payments globally

Payment processing company Square has announced the expansion of its offline payments feature to all hardware devices and countries.
Around the web

U.S. bans noncompete agreements for nearly all jobs — NPR

The Federal Trade Commission narrowly voted Tuesday to ban nearly all noncompetes, employment agreements that typically prevent workers from joining competing businesses or launching ones of their own, writes Andrea Hsu. 
AI

The Coca-Cola Company commits $1.1B to Microsoft Cloud and AI partnership

The Coca-Cola Company and Microsoft announced a five-year partnership on Tuesday. As part of the collaboration, Coca-Cola has committed $1.1 billion to Microsoft Cloud and generative AI capabilities.