Smart mobile services company ItsOn has secured $15.5 million in Series B funding led by Andreessen Horowitz, along with SV Angel and an investor group led by Jim Davidson.
Backed by over 50 patents and pending patent applications, ItsOn offers a turnkey service provider solution to mobile operators and mobile device OEMs. ItsOn manages everything from the initial consumer research all the way through service launch, including development of the consumer value proposition and user experience, offer creation in the ItsOn Service Design Center, rapid consumer testing and optimization, sales and support through an eCommerce site, user account portal and customer care portal, and finally, analytics. The company also offers licensing programs for mobile operators, device OEMs, device OS developers, MVNOs and M2M developers.
[Image Courtesy: ItsOn]