TechTaffy

tech:

taffy

IBM Launches Cloud-Based Marketing Network

By TechTaffy Desk

ibm_marketing_cloudIBM has launched the IBM Digital Marketing Network in the cloud, with over 100 business partners.

Part of the company’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to marketing services like Google Display Network, Doubleclick Search and Badgeville. IBM clients can also monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile.

The network uses a single ‘gold tag’ approach to relay digital data across the cloud in real time to partner technologies. It is powered by IBM Digital Marketing Optimization, part of IBM’s Cloud Suite for CMOs.   

IBM Digital Marketing Network customers have integrated access to more than 100 solutions from certified partners in digital marketing areas such as ad networks (Google, Advertising.com), data management platforms ( BlueKai, x+1), demand side platforms (The Trade Desk, Turn), gamification (Badgeville), privacy management (Evidon), and search marketing (Doubleclick, Marin Software), among others.  

[Image courtesy:IBM]

Just in

Industry

Tech giants urge EU to prioritize digital competitiveness and infrastructure investment

Five major technology companies - Ericsson, IBM, Intel, Nokia, and Vodafone - called on European policymakers to take urgent action to boost Europe's digital competitiveness and keep it a priority for the incoming European Commission.
AI

Intel’s neuromorphic system has neuron capacity of an owl’s brain

Intel says it has built the world's largest neuromorphic computing system called Hala Point, that has the neuron capacity roughly equivalent to that of an owl brain.
AI

AMD launches AI chips for business PCs

AMD has announced new Ryzen PRO 8040 Series mobile processors and Ryzen PRO 8000 Series desktop processors with AI capabilities.
AI

Adobe previews generative AI features in Premiere Pro

Adobe has previewed generative AI features within its video editing software, Adobe Premiere Pro, aimed at streamlining video creation and production workflows.
AI

Covered California implements Google Cloud’s AI solutions

Covered California, California's health insurance marketplace, has announced that it will use Google Cloud's AI solutions to simplify the process of providing health insurance to California residents.