Part of the company’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to marketing services like Google Display Network, Doubleclick Search and Badgeville. IBM clients can also monitor real-time activity throughout the network in customized dashboards for e-commerce and mobile.
The network uses a single ‘gold tag’ approach to relay digital data across the cloud in real time to partner technologies. It is powered by IBM Digital Marketing Optimization, part of IBM’s Cloud Suite for CMOs.
IBM Digital Marketing Network customers have integrated access to more than 100 solutions from certified partners in digital marketing areas such as ad networks (Google, Advertising.com), data management platforms ( BlueKai, x+1), demand side platforms (The Trade Desk, Turn), gamification (Badgeville), privacy management (Evidon), and search marketing (Doubleclick, Marin Software), among others.