Symantec has selected Grey San Francisco as the global advertising agency of record for the Norton brand. Grey San Francisco will handle global creative advertising and brand strategy, as well as social strategy for the Norton brand. Grey will also drive media strategy, planning and buying around the globe for both Symantec and the Norton brand, in collaboration with WPP sister agency, MediaCom.
A new integrated global advertising campaign for Norton is slated for spring 2014. Godfrey Q in San Francisco retains creative duties for Symantec, which includes identity and naming.
[Image courtesy: Grey]