Google AdWords now has the ability to track iOS downloads that were driven by in-app display ad campaigns, says the Mountain View behemoth in an Inside AdWords blog post.
Morgan Hallmon (Product Manager, Google): When advertising apps, the key is to know what’s working and what’s not.
To set up iOS conversion tracking, advertisers need to create a single code snippet in their AdWords account and install it in their app. This snippet is accessible in the AdWords interface in the same place where advertisers have been able to codelessly track Android downloads.
With iOS conversion tracking, marketers can better understand which campaigns are most effective at driving app downloads.