Google has launched Conversion Import for AdWords, a feature that lets enterprises track offline conversions.

The AdWords conversion import feature can help users measure and optimize their sales strategy for the complete end-to-end purchase process. Users can upload offline conversion events into AdWords and see how clicks on ads led to sales made in the offline world, such as over the phone or via a sales rep.

Offline conversion events are incorporated into existing AdWords conversion data, and users can use tools such as Search Funnels, Automated rules and Flexible bid strategies to leverage that data.

SugarCRM, Marketo and Mongoose Metrics can be integrated with this feature. You can find information on how to set up, and use the AdWords Import Conversion feature here. Here is the link to help you set up Conversion Import with Salesforce sales cloud.

 [Image courtesy: Google]