TechTaffy

Disney Partnering With Japanese DeNA

[Techtaffy Newsdesk]

DeNA, a mobile social gaming platform operator in Japan, and Disney is coming together to launch mobile social games to millions of players worldwide, through DeNA Group’s Mobage social gaming platform. The two companies also plan to work together in areas beyond social games, such as Disney movies, Disney TV programs and Disney smart phone apps.

The two companies launched their first jointly developed social game, Disney Party, on March 28 on the Mobage network in Japan, which currently serves over 35 million in the country, says Disney. DeNA and Disney plan to launch their second title, Disney Fantasy Quest, on April 2, and the third title based on Marvel Comics characters this summer in Japan.

Localized versions of Disney Party, Disney Fantasy Quest and the Marvel-based title are also scheduled to launch as smartphone apps after July on the Mobage networks outside Japan; Mobage Global for North America and Europe, Mobage China, and Daum Mobage for South Korea. The three titles will be DeNA’s first jointly developed titles to be released outside of Japan. DeNA and Disney are considering development of additional new titles for worldwide market in the future.

[Image Courtesy: The Walt Disney Company]

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