[Techtaffy Newsdesk] Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to a study released by Viacom. The research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as…
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[Techtaffy Newsdesk] The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. The milestone represents a 22 per cent increase over 2010’s full-year number, which stood at $26 billion.…
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[Techtaffy Newsdesk] Adobe Systems has released a report showing increased viewer acceptance of TV-like ad experiences on the Web. The report found high audience engagement with ads during live online events, and mid-roll commercial breaks and that users are the…
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[Techtaffy Newsdesk] The National Safety Council has released its State of the Nation 2012 report in conjunction with Distracted Driving Awareness Month, which addresses improvements made to combat cell phone use while driving. In the three years since NSC called for a nationwide ban, progress has…
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[Techtaffy Newsdesk] Worldwide PC shipments totaled 89 million units in the first quarter of 2012, a 1.9 percent increase from the first quarter of 2011, when shipments reached 87.3 million units, according to preliminary results by Gartner. These results exceed…
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[Techtaffy Newsdesk] Time commissioned a study titled ‘A Biometric Day in the Life’ to show how the proliferation of digital devices and platforms would affect the media consumption habits of “Digital Natives” (consumers who grew up with mobile technology as part…
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[Techtaffy Newsdesk] PC Growth in India is gradually percolating into upcountry markets i.e. Tier 2 and Tier 3 cities, says IDC. ‘Commoditization is driving growth into semi-urban markets, which are showing much faster growth in terms of increased purchasing…
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[Techtaffy Newsdesk] IDC reported that enterprise grade external disk storage systems (EDSS) factory revenues in Western Europe grew 2% over the previous year to $1.51 billion in the fourth quarter, according to IDC’s EMEA Quarterly Disk Storage Systems Tracker. Revenues…
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[Techtaffy Newsdesk] Worldwide IT spending is forecast to total $3.7 trillion in 2012, a 2.5 percent increase from 2011, according to the latest outlook by Gartner. This is down from Gartner’s previous forecast of 3.7 percent growth for 2012. Gartner…
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[Techtaffy Newsdesk] ComScore has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found…
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