TechTaffy

Corporate News

Content measurement and distribution company SimpleReach has closed a Series A round of financing round of $9 million. The round was led by MK Capital and included investments from Atlas Venture, Village Ventures and High Peaks Venture Partners. Kirk Wolfe from MK Capital will join the SimpleReach board.

Yahoo is acquiring mobile ad-exchange company Flurry. Financial terms of the transaction were not shared, but a report in the WSJ pegs the deal at over $200 million. The transaction is subject to customary closing conditions.