Callaway Golf Company has launched a social media networking campaign in partnership with LinkedIn.
Within the app, golfers designate a foursome using their LinkedIn network of professional contacts, and submit the group for a chance to win a golf ‘business’ trip.
Harry Arnett (SVP, Callaway Golf): This partnership and concept are exciting because no other company has used LinkedIn’s API in this way before, and we’re using it to connect passionate golfers.
Participants can also ‘mulligan’ out the recommended connections and handpick their foursome by browsing their professional network.
[Image courtesy: Callaway]