[Techtaffy Newsdesk]

American Express and BrightLine have rolled out what they are saying is the largest Interactive TV campaign ever executed, including an “always-on”, unified destination point that can be accessed by multiple cable and satellite providers.

Lou Paskalis (Vice president, Global Media Content Development and Mobile Marketing, American Express): As technology advances at an unprecedented rate and consumer expectations rapidly evolve as a result, businesses must adapt.

The AMEX Channel will enable American Express Cardmembers and prospects to have an interactive on-demand viewing experience. The nationwide interactive TV channel will reach more than 50 million households in the United States. Viewers can access it through various gateways including clickable overlays that will air alongside some American Express commercials, dedicated channel positions, channel guide listings, and interactive banners. The AMEX Channel has been designed to function as an evolving resource for Cardmembers and prospects by enabling them to visually explore the American Express experience via shared member stories, games, special offers and more on the big screen.

[Image courtesy: American Express]